Audemars Piguet Buying Tips

Audemars Piguet Self-Winding Royal Oak

Know the details of the face, case back, wristband, and clasp of the timepiece model you’re interested in.

Written By: Jean Flint

How to spoke a fake Audemars Piguet Watch

Audemars Piguet is the oldest remaining Swiss watch manufacturer still in the hands of its founding families and an interesting brand with a history of firsts and other distinguished accomplishments. This brand produced the world’s smallest pocket watch in 1925, the first skeleton watch in 1928, and the the first ultra-thin wirstwatch with tourbillion and mechanical winding in 1986, and essentially created the market for stainless steel luxury timepieces in 1972 with the Royal Oak model. So how can you make sure to purchase a watch that has benefited from this history of prestige and quality, and not a replica timepiece?

Never underestimate the value of checking all the details. Compare any potential purchase to clear, close-up pictures of the genuine article from the Audemar Piguet website or other reputable source and pay special attention to the face, case back, wristband, and clasp of the timepiece. Make sure that there are no variations in the AP logo or in the size or style of any writing on the watch.

Review all the features of the model you’re shopping for. Obvious inaccuracies will be simple to spot — for example, If the watch should come with a date display, make sure it shows the date and not the day of the week. Other signs may be more subtle. Did you know that genuine Audemars Piguet timepiece the sub-dials are flat to the main dial rather than raised or domed? Well, now you do. To be sure of the authenticity, you really must examine every aspect of the watch.

Also always make sure to check:

  • That the model number appears somewhere on the watch
  • Any writing on the timepiece for misspelled words or grammatical errors
  • For any smudges or fingerprints on the dial, which should not appear on any authentic designer timepiece
  • The price

A low price is often, if you’ll pardon the pun, a great selling point, but a very low price can be a tipoff that the watch is a replica. Fake watches are made with less skill, lower-quality materials, and inferior quality control compared to a genuine designer timepiece, so counterfeiters can afford to sell for less and still turn a profit. This makes it very important to know the official retail price; reputable sellers will show some variation in pricing but any drastic bargains should be suspect.

Genuine and brand new Audemars Piguet Watch retailers

A genuine Audemar Piguet watch is assured quality. Replicas won’t be as sturdy, and this may or may not be obvious at a glance. Your best bet for avoiding these shoddy watches is to shop on Audemar Piguet’s official website, from the officially authorized and listed points of sale, or a some reputable Audemars Piguet online retailer.

Reputable Online Dealers: